News & Events

“Buy Canadian” Movement May Be Here to Stay Among Those Making the Change: 82% Will Continue after Canada-U.S. Crisis is Over

Boomers driving stronger preference for Canadian products and investments.

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Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.

One in Five (21%) Canadians Technically `Insolvent'

While Most Acknowledge Paying Down Debt is More Important than Saving, One in Five (17%) Likely to Take on Additional Credit Debt After Bank of Canada Rate Cut Announcement

Eight in Ten (82%) Women who are Victims of Sexual Assault Didn't Report Incident(s) to Police

Those Who Told Police Say They Felt Devastated (39%), Abandoned (37%) and Distraught (37%) About the Outcome, Compared to 22% Who Were Satisfied

Half (50%) of Canadians Not Confident They'll Have Enough Money to Retire Comfortably

Two in Five (40%) Stress About Saving for Retirement

Canadian Credit Card Holders Prioritize Security (66%) Over Convenience (14%) and Speed (10%) When Making Payments

Half (48%) Worry About Fraud When Shopping Online

Most (65%) Canadians Kept Their Holiday Spending in Check This Year, While One in Three (35%) Went Over Budget

Canadians Lean on Cash, Reward Points to Help Stay on Budget

Working Canadians More than Twice as Likely as Current Retirees to Believe They Will Outlive Their Savings

Marketers Take Note: Live TV the Main Course in Canadian Media Diet

Canadians Primarily Interact With Media by Watching, More than Reading, Listening, Gaming, Browsing or Social Networking

Majority (61%) of Working Canadians Didn't Contribute to Retirement Savings in 2014

Three in Ten (30%) Haven't Started Saving for Retirement At All