News & Events

NASPL 2025

ESOMAR Congress & Awards Gala

Majority (61%) of Canadians Support Legalization of Recreational Marijuana Use, But Only Half (49%) Support Ability to Grow Pot Plants at Home

If Government Allows Home-Grown Pot Plants, Majority (61%) Wants Minimum Age Restriction of 21 Years Old

Looking Ahead to BOC Interest Rate Announcement, Three in Ten Canadians (31%) Anticipate Taking on More Debt if Rates Decrease

Half (52%) Concerned About Ability to Pay Down Debt if Rates Go Up

Who You Gonna Trust?

NDP Start BC Election Campaign in Lead (NDP 44%, Libs 39%, Greens 12%), But Nearly Six-in-Ten (57%) Unsure Which Leader They Trust Most

Fewer Canadians (82%) Think Buying a Home is a Good Investment (82%, -5 pts)

Fewer Have Plans to Buy a Home in the Near Future (-4 pts)

The 100th Anniversary of the Battle of Vimy Ridge

April 9th marks the 100th anniversary of the Battle of Vimy Ridge. A new Ipsos poll conducted on behalf of the Vimy Foundation, based on 1,006 interviews of Canadian adults, examines Canadians' awareness and attitudes towards this historical moment in Canadian history.

Recruiters and Hiring Managers Rank “Willingness to Learn” As Most Desirable Attribute When Hiring Young Adults

Seven in Ten (69%) Say Presence of McDonald’s Experience on a Candidate’s Resume has a Positive Impact on their Decision

Many Ontarians (~15%) Mistakenly Believe they are Registered Organ Donors

Toronto, ON- According to a Ipsos poll conducted on behalf of Trillium Gift of Life Network in 2015, 45% of Ontarians 18+ report that they are registered organ donors, which exceeds the actual 30% mark of organ donor registration.

Trudeau Approval Rating Continues Trickle Downwards (Down 5 Points), but Remains Strong at 56%

Liberals (39%) Hold Solid Lead over Leaderless Tories (32%) and NDP (20%)