Some have it; some don’t. The question is, which brands in Canada enjoy the kind of influence where consumers identify so highly with them, we couldn’t imagine our lives without them?
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Ipsos’ Steve Levy shares Canada’s Top 10 of 2016, together with the primary influence drivers associated with each brand and how the results of our study differ by generations.
We'll examine consumer sentiment and future outlook, unpack evolving U.S.-Canada tensions amid economic policy announcements and tariff threats, and look at how shopping behaviours are changing as consumers balance value, confidence, and spending priorities.
Join Ipsos for an exclusive preview of Canada CHATS 2027, our 13th annual Consumption Habits and Attitudinal Trends Report, as we audit the beliefs, behaviours, and tensions shaping food and beverage consumption today.