Canada’s Most Influential Brands Share Insights

Influence doesn't happen by accident. Top companies invest in their brands and use their elevated position to model good corporate citizenship. After seven years of assessing Canada's most influential brands, Ipsos has identified five key drivers of influence: trustworthiness, engagement, leading edge, good corporate citizenship and a strong presence.

But don’t take our word for it. Hear what the CMOs from Canada’s biggest brands think.

Tamir Bar-Haim, Country Manager of Advertising at Amazon Canada

Garrick Tiplady, Managing Director at Facebook Canada

Sabrina Geremia, Country Director at Google Canada

Mark Childs, Chief Marketing Officer at Samsung Canada

Brenda Woods, Vice President, Marketing, Visa Canada

Adam Manikowski, Executive Vice President of Marketing at Walmart Canada

To learn more about the Most Influential Brands in Canada, please read our paper:

• The Most Influential Brands in Canada, 2017