Canada’s Digital Marketing Pulse
Are your digital marketing strategies keeping up with consumer expectations?
Hear Ipsos’ Steve Levy share highlights from our 12 year study tracking the evolution of the digital landscape. The Digital Pulse is a program of research that is a collaborative effort between Ipsos the Canadian Marketing Association (CMA) and Marketing magazine (now Strategy) that involves surveying Marketers, Advertising agency executives and the Canadian public on opinions towards Digital Marketing. The final results:
- Measure current levels of familiarity and usage
- Gauge digital marketing spend
- Integrate consumer perceptions
The study explored 14 components. Steve’s presentation highlights a few expected and unexpected insights from six components, specifically: Social Networking Marketing, Mobile Marketing, Online Video Marketing, Blogging/Vlogging, Website, and Digital Signage. Watch this video to learn about:
- Shifts in Ad spend/sentiment
- Involvement of Senior management in the Digital Marketing realm
- Familiarity and Usage of 14 components under the Digital umbrella – from the most mature (e-mail Marketing), thru those that have been adopted in recent years (Search, Social etc.) to those that are relatively new (Programmatic, Wearables etc.).
- Best practices in Digital Marketing
- Perceptions of which advertisers do a really good job in the Digital space
- Reliance on Ad agencies and what is being insourced versus outsourced
