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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate leaders as they determine what to speak out on and how, with a focus on maximizing opportunity and limiting risk.
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The Most Influential Brands in Canada, 2021
While Google is everyone’s Most Influential Brand in Canada, this year’s report identifies some differences across generations.
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A Third (33%) of Canadians Went Over-Budget During the Holidays
Fewer Canadians are feeling positive about their financial health in 2022
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Rising House Prices, Large Down Payments Deterring Many Canadians from Buying Homes
Two in Three (66%) are Concerned Rising Home Prices Will Prevent them from Being Able to Afford the Home They Want
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Is Covid Killing Cash in Canada?
Ipsos study shows cash usage in decline in 2020, while credit card payments enjoy big uptick
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While 77% of Canadians Claim to be Knowledgeable about Cyber Threats, When Put to the Test Knowledge Appears Lacking
Millennials Most Confident in Knowledge, but Exhibit Most Risky Online Behaviour
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GenPop: October Edition
GenPop is a new online magazine from Ipsos about people and what makes them tick.
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What’s keeping Canadians from adopting mobile payments?
Almost half of Canadians made a purchase by tapping a contactless credit or debit card in a store, coffee shop or other location in the first half of 2017, according to the Ipsos Personal Cardholder Study. Yet despite relatively high awareness of mobile pay on the big three platforms —Apple, Android and Samsung— users number in the just the low single digits.