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Endurance Economy Insights Hub
Your destination for research, insights, and analysis on the structural shift reshaping how Canadians navigate affordability, security, and the future.
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[WEBINAR] KEYS: Our World in Motion - The Future of Mobility
Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
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Impacts of Multinational Corporations
In our latest Ipsos Global Reputation Monitor, we explore the impact of companies’ 'homes' on how they are perceived by citizen-consumers around the world.
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Beyond Compliance: Building resilient supply chains through human-centric assessments
Our research shows it’s a good long-term strategy and investment to continue embedding sustainability in business practices.
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Carney Approval Climbs After One Year, Outpacing Poilievre Support Momentum
Carney holds strongest approval as other federal leaders trail behind
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Majority (62%) of Canadians Say Floor Crossing Should Not Be Allowed
Most (69%) of Canadians Would Want By-election if It Happened in Their District
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United in Division
Read more about how the Endurance Economy fuels both Canadian unity and a new crisis of division.
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Don’t Mistake Stability for Endurance
Households are surviving structural change. Mistaking that survival for stability is a strategic error.
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Ipsos reveals Canada’s Most Influential Brands of 2025
Canada’s Top 5 brands remain unchanged from last year. Costco returns to the Top 10 at #6 in 2025.
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Three Quarters of Canadians (75%) Say They are Satisfied with the Progress they Have Made on Their Ambitions, Despite Economic Pressures
Younger Canadians Prioritize Establishing a Financial Foundation while Older Canadians Focus on Quality Time and Wellbeing.