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[WEBINAR] Ipsos Global Trends 2025: Canadian Edition
For Canadians, the global story collides with local realities: nationalism and “Buy Canada” sentiment growing louder, affordability pressures hitting harder, and new policy directions taking hold.
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Short-Form Social Misfits: Cracking the Code of Creative Excellence
Join us to hear more about the next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts.
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[WEBINAR] Ipsos Reputation Council 2025
Hear insights and practical guidance for corporate communicators looking to diagnose and proactively manage risk and maximize business outcomes in the year ahead.
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From the Pandemic to the President: 100 Waves of Tracking Consumer Behaviours and Attitudes
This must-see comprehensive 'State-of-the Nation' update highlights what's top-of-mind for consumers today, and the implications for marketers as you continue to navigate an uncertain consumer environment.
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MNP Consumer Debt Index Falls to 86 Points as Financial Confidence Erodes Across Canada
Almost half of Canadians are at risk of insolvency (48%) as average month-end finances decline
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Canadians Call for Action: Majority (84%) Agree Kids Should Be At Least 16 Years Old to Join Social Media Platforms
Most Canadians want stricter age limits, better protections, and restrictions on selling or sharing children’s data.
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Trump, Tariffs & Turmoil
Your one-stop spot for insights to navigate today’s evolving political and social landscape.
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25% of Canadians Say Financial Advice From Older Generations is Irrelevant, Increasing to One Third for Gen Z
Seven in Ten Canadians Say Their Personality Influences How They Manage and Invest Their Money, with Gen Z (77%) and Millennials (76%) Leading the Charge
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Ipsos Reputation Council Report 2025
The eighteenth sitting of the Reputation Council captures the candid perspectives of 161 senior corporate communicators across 19 global markets. The 2025 report equips business leaders with the foresight and tools to navigate challenges with confidence.
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Despite 84% of Canadians Aged 55+ Recognizing Mental Health Benefits of Pets, just 44% have a furry friend.
For 1 in 5 older adults, age is the hurdle on the path to pet ownership