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Will your brand survive AI?
Read more about how intelligent assistants could rewrite the first moment of truth, together with actionable recommendations to help your brand thrive.
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Pure Protein: Powering Up Beyond the Gym
Ipsos research shows how a protein bar brand can transcend its niche image by tapping into the power of context and empathy, showcasing its versatility and appeal within the context of everyday snacking occasions.
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The Future of Fun: Elevating CX in a Dynamic Betting World
Revisit our on demand webinar to hear valuable insights and practical strategies to elevate your CX and build lasting emotional connections with your players.
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Insights to Help You Unlock the Power of New Canadians
Newcomers are the fastest growing segment of the Canadian market. The first step to winning with newcomers and building loyalty is understanding their perspectives and experiences.
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[WEBINAR] The Future of Fun: Elevating CX in a Dynamic Betting World
Join us for an inspiring and informative webinar exploring how to achieve CX maturity and build emotional connections that can help define the future of the industry.
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AI and the Future of CX
By embracing Gen AI to improve efficiency and effectiveness, staying attuned to customer needs, and designing empathetic experiences, organizations can successfully navigate the future of CX.
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Summer Vacation Budgets Heat Up: Higher Proportion Expect to Spend More (20%) than Less (15%) on Travel, this Summer, Compared to Last Summer
Around Half (48%) Admit they Often Spend More than they Should
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Four critical trends that will drive brand growth in 2024 and beyond
We examine how brands will make positive contributions to our lives and the world around us in 2024.
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Could Inflation Fatigue Undermine Financial Discipline During the Holiday-Spending Season?
More (74%; +7 pts) concede that they will need to contend with the persistent and ongoing effects of high inflation than did in 2022.
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Ipsos unveils twelfth annual Top 10 Most Influential Brands in Canada
In a turbulent year, despite taking a pounding in the stock market, Google, Amazon, and Apple take the top slots reflecting their resilience. Walmart moved up and Facebook moved down while PC Optimum, the only Canadian brand in the top ten came in at #8.