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Ipsos Update – March 2023
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Semiotics Demystified: The Skeleton Key To Communication
The one thing we all share as researchers and marketers, regardless of category, is communication: it is everything we do.
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A New World Disorder: Opportunity in a Polycrisis
This week we released our annual study, Ipsos Global Trends 2023. How does it all play out in Canada? Take a look.
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New research: decoding internet fashion aesthetics
Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram
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War in Ukraine Cited by Canadians as Top International News Story of 2022 (71%)
Top Canadian News Stories of 2022 Include the Freedom Convoy (62%) and the Rogers Communications Outage (37%)
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CHATS 2023: Evolving Consumption Trends in Inflationary Times
Revisit our on demand webinar exploring changes in Canadian food consumption habits and opportunities for brands.
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67% of G7 citizens believe that gender inequality in the workplace is a real problem
Today the Women's Forum for the Economy & Society presents the third edition of its Barometer, which analyzes the perceptions of 3500 citizens of G7 countries on gender inequalities in their respective countries and puts it in perspective with the reality of recent data disaggregated by gender. This measurement tool constitutes a unique database.
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Environmental Sustainability: From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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[WEBINAR] CHATS 2023: Evolving Consumption Trends in Inflationary Times
In the upcoming release of the 9th edition of Canada CHATS 2023, we mark the continued investigation of Canadians’ consumption habits focused on the evolving social context of eating, diversifying lifestyle beliefs, and shifting situational dynamics.