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Millennials and Gen Z less in favour of gender equality than older generations
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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The Most Influential Brands in Canada, 2023
As you’ll read, just about every influential brand shored up its position by building mutually beneficial partnerships with other high performers, extending their reach and consolidating their influence.
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Ipsos ranks Canada’s Top 10 Most Influential Brands of 2023
In thirteenth annual report, Google and Amazon held on to the top two slots, while Costco broke into the Top 10 for the first time
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New IPSOS-ICC Study Reveals Newcomers Feel Welcomed and Treated Fairly yet Challenged by Housing and Finances
Early findings from The Newcomer Perspective, a study conducted jointly by Ipsos and the Institute for Canadian Citizenship (ICC), show that newcomers have mixed feelings as they acclimatize to life in Canada.
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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Liberals Narrow the Gap, but Conservatives Retain the Hammer
As Parliament resumes, a new Ipsos poll for Global News shows the race between the Conservatives and the Liberals tightening, but the Tories retain the hammer.
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Nearly One in Four Give Parliamentarians a Failing Grade on Legislative Progress as Affordability Emerges as Top Priority Going Forward
Nearly one in four (22%) Canadians give Canada’s parliamentarians a failing grade when it comes to the progress they’ve made passing new legislation since the last federal election.
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Seven in 10 (71%) Say it's Time For Another Party to Take Over in Ottawa as Canadians Warm to Poilievre
Canadians increasingly believe that Conservative leader Pierre Poilievre would make the best prime minister of Canada.
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Worries About Cost Of Living Remain High As End Of 2023 Draws Near
At the end of 2023, nearly seven in ten (69%) Canadians report they are concerned about their ability to absorb any unexpected costs of $1,000 or more.
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Demography is politics
How future societies are affected by declining populations will be largely predetermined by decisions already made by previous generations and by choices we make today.