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When Lies Have Legs: Majority of Canadians (56%) Have Been Fooled By At Least Some Form of Fake or Outdated Content Online
Most (61%) Think Public Concern About “Fake News” is Excessive Yet Many Have Difficulty Deciphering What Constitutes Fact
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Mental Illnesses Increasingly Recognized as Disability, but Stigma Persists
Three-Quarters (75%) of Employed Canadians Say They Would Be Reluctant, or Would Not Admit They Were Suffering From a Mental Illness to a Boss/Co-Worker
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Healthcare (35%), Cost of Living (27%), Climate Change (25%) Top Voter Issues as Campaign Season Kicks Off
Liberals seen as best party to deal with healthcare, Conservatives lead on the economy, both lose to Greens on climate change
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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Trudeau Moves Ahead as Canadians’ Pick for Best PM (37%, +7 pts), Scheer Trails at 30% (-2 pts)
Grits and Tories in Dead Heat on Perceived Commitment to Keeping Election Promises (29%)
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Empty-Nest Boomers Driving the Small-Business Economy: RBC Poll
But Millennials Most Likely to Consider Starting a Business in the Future
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Liberals (35%) and Conservatives (35%) in Dead Heat as Election Officially Underway
While Approval of Trudeau Government on the Rise, Conservative Supporters Remain Most-Committed Voters
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What we lose when we only listen and don’t watch
“I simply don’t trust technology and online banking,” John, a policeman from New Jersey, told us during an ethnographic study Ipsos was conducting about online banking apps.
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The Future of Beauty: Thriving Across the Consumer Decision Journey
View our on-demand webinar to hear highlights from exclusive research exploring the beauty buying behavior across the consumer decision journey.
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The Federal Election: Canadians are looking forward to getting ahead but will the Parties be able to Deliver?
We may have voted for hope, optimism sunny days in 2015 but Canadians don’t appear to be very optimistic heading into the Fall of 2019.