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The Perils of Perception: Canadians Fail on Every Perception versus Fact about their Country in Unique Socio-demographic Knowledge Test
But Score Better Than 13 Other Countries in Accuracy Placing 8th of 14
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Poverty (43%) Most Thought by Canadians to Be the Cause of World Hunger
Six in Ten (59%) Believe That the Canadian Government Should Ensure Seed Access to Developing Countries; Two in Three Believe Canadian Government Funding to Support Small Family Farms (63%) and Individual Donations to Organizations (65%) Could Help Reduce World Hunger
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Momentum Continues to Build for TouchPoints as PHD and Havas Media Sign On
Two Additional Agencies to Support Launch of Ipsos Reid MediaCT's New Multimedia Research Solution
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Le mouvement en faveur de TouchPoints prend de l'ampleur avec l'adhйsion de PHD et de Havas Media
Deux agences additionnelles appuient le lancement de la nouvelle solution de recherche multimйdia d'Ipsos Reid MediaCT
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John Tory (42%) Headed for Toronto Mayor's Chain of Office Over Ford (31%), Chow (25%)
Potentially Large Turnout Could Push Victory Margin Higher
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Research Shows One Key to Market Relevancy is Brand Reinvention
Brands in Technology, Food & Beverage Categories Lead the Way in Staying Relevant
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Half (51%) of English Canadians 40 years and Older Agree They are Prepared in the Event of a Heart Attack
Most (94 %) Agree They Are Not Too Young to Worry About Having a Heart Attack
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Seven in Ten (69%) Retired Canadians Admit to Not Retiring on Planned Date
Among These Canadians, Health (41%) Was Primary Reason for Early Retirement; Half (45%) of Canadians Have Experienced a Serious Health Event
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Diversity and Community Tops List of What Torontonians Most Love About Their City; Traffic (37%) and Living Costs (35%) Are Most Hated
Half (46%) Would Be Willing to Pay More in User Fees to Improve the City's Recreational Facilities