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Reader’s Digest Unveils Most Trusted Brand in Canada for 2019
Nine in Ten Canadians (91%) Tend to Buy from Companies They Trust More
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Consumption Trends in Canada: A Macro Overview
Canadians increasingly expect higher quality experiences, characterized by more fresh, real, less processed and authentic food/beverage solutions that are conveniently available.
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Public Perspectives: Understanding Changing Society and Markets in 2019
Heading into 2019, we see decreasing consumer confidence and a higher potential for social and political disruption. What does that mean for you?
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Three Quarters (75%) Say Canada Needs to Do More to Address Climate Change
Most Canadians are a Long Way Off from Ditching their Gas-Guzzling Vehicles. Gas Would Have to Rise to $2.40/litre to Convince the Average Canadian to Switch to a more Fuel-Efficient Alternative
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[EVENT] Most Influential Brands: Truth & Tendencies
Join Ipsos, The Globe and Mail, along with the ACA and Publicis as we release the results of the 2018 Ipsos Most Influential Brands study.
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The Behavioral Science of Customer Experience
Behavioural science offers the right lens and tools to explore, measure and predict consumer behaviour.
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Will Canada’s cannabis market eat into holiday alcohol sales?
Featured in the recent Report on Business, Cannabis Professional Edition of The Globe and Mail, this article explores holiday consumption.
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Our misperceptions about crime and violence, sex, climate change, the economy and other key issues
Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
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Rethinking sweet
Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.
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The Future of Packaging
Discover the future of packaging through new thinking and research on the topic of sustainable packaging, including consumer perceptions.