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CanadaNext
Ipsos CanadaNext looks at the wave of change about to happen across Canada. Driven by demographic shifts and technology advancement our economy, our communities, our governments, our businesses, and our lives are about to change drastically.
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How Super Mario can help you understand behavioral science
For anyone who wants to learn more about customer experience and behavioral science, video game legend Super Mario is a great metaphor.
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‘Natural’: What does it mean to consumers?
Discover what Canadians think the term ‘natural’ means to them as it relates to food and beverage packaging.
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[WEBINAR] Make A Big Splash With Your Small Business
How does a small niche retailer remain competitive and survive in today's retail online/offline multi-billion dollar industry?
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Canadian Meal Kit Craze
Spawned by the ‘stir effect’ (the need to feed one’s family a home-cooked meal) together with the growing requirement for convenient, fresh/less processed and portioned options, Meal Kits usage has increased.
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Unlocking the Value of Reputation
The definitive link between corporate reputation and better business efficiency.
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Canada’s Most Influential Brands Share Insights
Hear directly from the CMOs of Canada’s most influential brands.
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The Most Influential Brands in Canada, 2017
Leading brands influence how we dress, communicate, travel, shop, spend our free time, celebrate and socialize. Is your brand one of them?
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Canadians Increasingly Feeling Impact of Interest Rate Hike (Up 8 Points in Six Months)
Concern About Rising Interest Rates Drives Fears on Ability to Pay Debts (51%, +5 pts) and Bankruptcy (33%, +5 pts)
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Food Disruptors & the Changing Food Landscape
Food retailers and brands are faced with an increasingly complex retail environment, driven by strong demand for e-commerce, more sophisticated consumer preferences, increasing channel complexity and intensifying competition.