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The Rise of Fakism
From fake news to hacking advertising, fakism can be a disruptive creative strategy advertisers can use to get more attention.
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Trudeau Government’s Approval Rating Drops to 52% (Down 7 Points), as Six in Ten (58%) say Government’s Tax Changes about Money, Not Fairness
NDP (23%) Receives Post-Leadership Election Bounce; Liberals (38%) Still Well Ahead of Tories (30%)
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[EVENT] Thumbing Through the Noise
The consumption of content has fundamentally changed, and this raises difficult questions for marketers. Join Ipsos and other industry leading marketing, advertising and media colleagues to learn, share and discuss how to succeed in communicating effectively to your consumers.
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Passive Simplicity: The Future for TV & Radio Audience Measurement
In this global point of view, we explore the future of audience measurement. What will the future look like in 2025?
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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2017 Best Banking Awards
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Majority of Global Citizens (63%) Agree That Ride Sharing Services Should Be Regulated Like Taxis
More Than Four in Ten (43%) Would Choose a Ride Sharing Service Over Traditional Taxi Cabs
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Make your Brand Rock
Ipsos’ Arnaud Debia shows you how to jam like a pro with these 5 tips to rock your communications using multi-touchpoint campaigns
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Ipsos Connect launches Connect:Digital, in Partnership With Moat
Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend
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The Age of the Algorithm
If survey data alone is no longer enough to capture the complexities of today's media environment, with more content choices and more distribution platforms from which to access them, what's a marketer to do?