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The Disruptors: Millennials’ penchant for snacking
Millennials’ penchant for snacking is serving up both challenges and opportunities for retailers and CPGs
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Audiences or Programs?
In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the U.S. television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.
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#NotAJoke. Branded Entertainment Oscars Style
February is a prime month for American brands looking to capitalize on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most of the stories to emerge from the evening’s events.
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Recruiters and Hiring Managers Rank “Willingness to Learn” As Most Desirable Attribute When Hiring Young Adults
Seven in Ten (69%) Say Presence of McDonald’s Experience on a Candidate’s Resume has a Positive Impact on their Decision
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Confessions of the Ad Men
Do media planners and buyers see the world as others do, and does it affect the decisions they make?
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ICA and Ipsos announce sixth annual Top 10 Most Influential Brands in Canada at FFWD: Advertising and Marketing Week 2017
Google retains top spot for fifth year, rankings shift and CBC re-enters Top 10
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FFWD: Ipsos Brand Influence Study
Ipsos and the ICA reveal Top 10 Most Influential Brands in Canada for 2016 at the ICA's 2017 FFWD Advertising & Marketing Week
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Most Canadians Expect Companies to Support Causes and Make a Profit
New Ipsos Study Reveals How Canadians Feel Toward Cause Marketing
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American, British and Canadian Children Spend 72% of Their Daily Content-Watching Time on a Streaming Source
A Majority (69%) of Parents Are Comfortable with Content Kids Are Exposed to on Streamed Video Subscription Services
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Most (73%) Global Citizens Say They've Never Been Informed of a Breach of their Personal Data
Nearly Half (47%) of Those Who Had Data Compromised Suffered No Financial Losses