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Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.
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[WEBINAR] Navigating Brand Growth in the Moment
Don’t get caught off guard – ensure you are managing your brand health in real time, pivoting and responding to how people are experiencing your brand in the moment.
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Nothing Changes in a No Change Election
NDP (52%, up 1) maintain 18-point lead over BC Liberals (34%, up 1)
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Uneven Recovery Means Many Canadians Facing a Cold Winter; Young Canadians, Women, Renters at Higher Risk of Insolvency
As Debt Support Ends, MNP Debt Index Sinks to Second-Lowest Reading Since Inception (94%)
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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2020 Financial Service Excellence Awards
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Study shows COVID-19 caused worst year in a decade for marketing agencies
Only 28% of marketers reported an increased reliance on their agencies in 2020, down from 50% the year before
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Tap into the Gift of Pickup and Impulse Buying this Holiday Season
Will this holiday season be the ‘most wonderful time of the year’? We explore how the pandemic is shaping holiday shopping habits.
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The state of happiness in a COVID world
Global Happiness 2020 survey shows happiness has receded in many, but not all countries since last year.
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Working Canadians Are Struggling With Their Mental Health In 2020, But More Are Willing To Reach Out For Help
Insurance coverage bolsters positive attitudes – those with coverage feel more positive about their mental health (65% vs. 55% no insurance) and financial health (48% vs. 36% no insurance)