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Millennials Struggling to Balance Financial Priorities with Saving for Future
Over one half (59%) of Millennials say they don’t feel financially secure, 44% admit to feeling financially squeezed
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From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management
Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.
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Misfits Stories: The Power of Storytelling in Creative Effectiveness
Stop selling. Start storytelling.
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Fewer Albertans Feel Underserved by Confederation Now Than In 2019
Perceptions of division and unfair treatment have declined since 2019, with fewer Canadians feeling shortchanged or considering separation.
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Unlock your Brand’s Online Potential and Make Every Interaction Count
Ipsos Launches UX Brand Impact Audit to Quantify the Direct Link Between Digital UX and Market Share.
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Most Influential Brands in Canada 2025
Revisit the excitement as Ipsos unveils the results of their 2025 Most Influential Brands study, spotlighting the brands that shaped Canadian culture and consumer behaviour in the past year.
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Most Influential Brands in Canada 2025 POV
Read more about the eighth dimension of influence we identified in 2025: True North, a measure of Canadian patriotism, pride, and values.
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Ipsos reveals Canada’s Most Influential Brands of 2025
Canada’s Top 5 brands remain unchanged from last year. Costco returns to the Top 10 at #6 in 2025.
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[WEBINAR] What the Future: Family - Canadian Edition
Join us for a forward-looking conversation on how family life in Canada is evolving today—and what it could look like by 2035.
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BC’s Most Loved Brands 2026
Join us for a dynamic, in-person session as BC's top marketers reveal how they transform data into compelling stories and measurable growth.