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Germany Retains Top “Nation Brand” Ranking, France and Canada Emerge to Round Out the Top Three
France moves to second place with reputational gains in the Governance index. Canada ranks in third place for the first time. The United Kingdom slips by one position, while the U.S. remains in sixth place.
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Liberals (40%) Lead Conservatives (35%) Among Those Born Outside of Canada
Canadians Prioritize Similar Issues Regardless of Origin; Foreign-Born Canadians More Likely to Choose Economy (29%) as a Top Issue than Those Born in Canada (23%)
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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Trudeau Moves Ahead as Canadians’ Pick for Best PM (37%, +7 pts), Scheer Trails at 30% (-2 pts)
Grits and Tories in Dead Heat on Perceived Commitment to Keeping Election Promises (29%)
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What we lose when we only listen and don’t watch
“I simply don’t trust technology and online banking,” John, a policeman from New Jersey, told us during an ethnographic study Ipsos was conducting about online banking apps.
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Who influences the influencers?
Carla Flamer’s WTF Beauty article examines global research about beauty routines, and what or who most influences our concept of beauty. Her favorite beauty products are her adorable makeup blending sponges.
Immersive Research – Ethnogaphy, Immersions and Empathy
An unfiltered reality of people and their culture communicated through film.
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Most Canadians (68%) Know Winnie the Pooh was a Real Bear, Only One Fifth (19%) are Familiar with Canada’s National Horse
Two-thirds (67%) of Canadians stumped by thirty-question quiz testing their knowledge on quirky Canadian facts
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Ontario Premier Ford’s Honeymoon in Rearview Mirror as Liberals (32%), PCs (30%) and NDP (29%) Locked in a Three-Way Tie
While Slim Majority (52%) Supports Cuts to Government Spending to Move Towards Balanced Budget, No Agreement on Where to Cut
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SponsorshipX
Ipsos is delighted to be a part of SponsorshipX, an unique event that brings together top sponsorship and marketing professionals for an incredible conference filled with immersive and meaningful experiences.