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Digital Divergence: Opportunities for Marketers to Leverage Social Networking to Engage with Younger Adult Consumers
Social Networking Behaviours Vary Across Generations with Trailing Millennials Demonstrating Highest Levels of Brand Engagement
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Getting to the Heart of the Matter: Leveraging Neuroscience in Market Research
Valentines' Day may be behind us, but as spring approaches, we can still turn our minds to affairs of the heart.
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Radio Sector Tunes in to Richer Insights with TouchPoints
CBS (Canadian Broadcast Sales) and CBC Radio Latest Companies to Sign On to Support New Multimedia Research Solution
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Le secteur de la radio se met а l'йcoute d'aperзus plus riches grвce а TouchPoints
CBS (Canadian Broadcast Sales) et la radio de Radio-Canada sont les toutes derniиres entreprises а donner leur appui а la nouvelle solution de recherche multimйdia
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ICA and Ipsos Reid Announce Top 10 Most Influential Brands in Canada
Google Retains Top Spot for Third Year; Samsung Enters Top Ten, New Brands on Fire