Search
-
Passive Simplicity: The Future for TV & Radio Audience Measurement
In this global point of view, we explore the future of audience measurement. What will the future look like in 2025?
-
In Twitter Spat Between Trudeau and Scheer over Khadr Settlement, Canadians Split on Whose Tweets Better Reflect their Views
While Half (51%) side with Trudeau and Half with Scheer (49%), Trudeau Government Approval Rating Climbs (60%, +4 points)
-
Six in Ten (61%) Canadians Have Confidence in Liberal Government’s Ability to Renegotiate NAFTA
Trudeau Liberals (36%) Have Big Edge over Scheer Tories (20%) on Dealing Effectively with U.S. President Donald Trump
-
Make your Brand Rock
Ipsos’ Arnaud Debia shows you how to jam like a pro with these 5 tips to rock your communications using multi-touchpoint campaigns
-
The Age of the Algorithm
If survey data alone is no longer enough to capture the complexities of today's media environment, with more content choices and more distribution platforms from which to access them, what's a marketer to do?
-
The Disruptors: Millennials’ penchant for snacking
Millennials’ penchant for snacking is serving up both challenges and opportunities for retailers and CPGs
-
Majority (61%) of Canadians Support Legalization of Recreational Marijuana Use, But Only Half (49%) Support Ability to Grow Pot Plants at Home
If Government Allows Home-Grown Pot Plants, Majority (61%) Wants Minimum Age Restriction of 21 Years Old
-
Fewer Canadians (82%) Think Buying a Home is a Good Investment (82%, -5 pts)
Fewer Have Plans to Buy a Home in the Near Future (-4 pts)
-
Canadians Divided on Trudeau Government’s Handling of Illegal Border Crossings
But Only One in Ten (8%) Canadians Aligned with Current Rules Governing Treatment of Migrants Illegally Entering Canada from U.S.
-
BC Views on Natural Resource Development
Most Think Resource Development is Good for BC, But Many Concerned About Quality of Current Debate and Discussion