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Behaviour Insights
Understanding the route to customer engagement.
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Creative In-Market
Monitor, evaluate and optimize your campaign performance on-air or post airing.
Creative Assessment
Assess and maximize creative potential to achieve short- and long-term effects for your brand.
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
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Speed Dating with Innovations
Is your new product innovation attracting consumer attention? Ensure it has a ‘pick-up’ line that cuts through the noise.
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Most Canadians (68%) Know Winnie the Pooh was a Real Bear, Only One Fifth (19%) are Familiar with Canada’s National Horse
Two-thirds (67%) of Canadians stumped by thirty-question quiz testing their knowledge on quirky Canadian facts
Unified Marketing Measurement & Optimization | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.