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How Technology Can Fuel Behavioral Research
Discover three tips to ensure your traditional U&A studies are evolving to provide meaningful insight.
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[WEBINAR] Let’s Get Phygital: Experience the Future of Shopper Research
Recognizing that clients need faster and more agile shopper marketing tools to successfully compete in today’s omnichannel world, Ipsos has launched a suite of virtual shopper solutions to better understand how shoppers make decisions, improve navigation, and optimize retail conditions and package designs.
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Canada’s Digital Marketing Pulse
Are your digital marketing strategies keeping up with consumer expectations?
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Is your innovation research on its best behaviour?
This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.
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Two in Three (65%) Canadians Would Take a Drug Containing Cannabis if Prescribed by a Doctor and Covered by Insurance
Majority of Canadians (54%) Believe Taking Cannabis for Medical Reasons Without Consulting a Doctor Poses a Risk
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Public Perspectives: Attitudes Toward Ageing Don’t Paint a Rosy Picture
Canadians’ attitudes towards ageing implicates all consumer touchpoints, including media and advertising. See how.
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Liberal Re-Election Chances in Jeopardy as Conservatives (36%, +3) Now Lead Liberals (34%, -4) Amid Jody Wilson-Raybould Resignation
Trudeau Government Approval Rating Drops 9 Points to 42%
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As 75th Anniversary of D-Day Approaches, Majority of Canadians Fail Quiz About Canada’s Involvement in Historic Day
Only 46% Think Canadians Know a Good Deal about their History; Fewer (39%) Agree Students Learn Enough About World Wars in School
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Be bold, be creative: do research!
Discover how early communication research enables marketers to make more creative, bolder advertising… faster.
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Restaurants Canada Show
Join Ipsos’ Jennifer McLeod Macey to learn more about the Future of Cannabis in Canada.