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MRIA Conference & Gala Awards
Ipsos is delighted to be a sponsor of Canada’s premier marketing research industry conference being held in Vancouver in June. This year, several of our experts will be sharing case studies illustrating the business impact of research insight.
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Public Perspectives: Tolerance
Is Canada a country divided? In this issue of Public Perspectives we examine Canadian public opinion toward tolerance, division, and sources of tension in Canada and around the world.
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The Most Influential Brands in Canada, 2017
Leading brands influence how we dress, communicate, travel, shop, spend our free time, celebrate and socialize. Is your brand one of them?
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Canadians Increasingly Feeling Impact of Interest Rate Hike (Up 8 Points in Six Months)
Concern About Rising Interest Rates Drives Fears on Ability to Pay Debts (51%, +5 pts) and Bankruptcy (33%, +5 pts)
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Premier Wynne’s Budget Fails to Woo Ontario Voters as more Oppose (33%) than Support (25%) it, Four in Ten (42%) Less Likely to Vote Liberal as a Result
Most (80%) Agree Provincial Budget is Attempt to Buy their Vote.
Two in Three (65%) Disagree it Does Good Job of Balancing Spending with Fiscal Responsibility
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Public Perspectives: Canadians Trailing Globally in Receptivity to Driverless Cars
In this issue of Public Perspectives, we look at Canadians’ receptivity to driverless vehicles.
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Doug Ford’s Tories (40%, +1) Open Double-Digit Lead over Horwath’s NDP (28%), while Wynne’s Liberals (27%, -5) Slide
19-Point Lead in the 905 would Propel Progressive Conservatives to Majority Government
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Four in Ten (39%) Canadians Changed Their Social Media Behaviour (28%) or Stopped Using some Platforms (11%) Over Data Privacy Concerns
Only Three in Ten Trust Facebook (33%), Twitter (28%) to Protect their Personal Information and Not Use it Without Explicit Consent
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One-Year Removed from Vimy Centenary, Recognition of Vimy Monument Falls to just 16%
Recognition Lowest among Millennials (13%)
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Nine in Ten Canadians (92%) Believe in Right to Privacy Online
Majority Feel They Should Have Right to Remove a Link or False Information, as Two in Three Admit to Having Googled Someone Before Meeting Them in Person