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Category Fundamentals
What can I learn about category behavior and attitudes that shows me where to play and how to win?
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Speed Dating with Innovations
Is your new product innovation attracting consumer attention? Ensure it has a ‘pick-up’ line that cuts through the noise.
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Canadians Respond to the Future of Banking Services
Ipsos survey spotlights Canadians’ trust of banks and expectations for new financial services
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[WEBINAR] The Future of Loyalty: Mystery Shopping for L&G
This, our third in a series of Lottery & Gaming webinars, focuses on what’s hot in mystery shopping research.
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Insights That Pay Dividends
View our on demand webinar to hear research findings examining Canadian attitudes towards financial advice.
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How Reaction Time Reveals What People Truly Want
View our on-demand webinar to learn more about DUEL and the wide variety of lottery & gaming specific cases for concept testing and idea screening.
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[WEBINAR] The Future of Snacking: Bite-Size Insights
Join us for a complimentary webinar featuring highlights from our Spring 2019 FIVE report, with new data exploring what Canadians eat and drink across all categories/brands, occasions and venues, both at home and away from home, reveal snacking consumption patterns and attitudinal traits driving behaviour today.
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What Segment of Canada’s Burgeoning Non-Meat Protein Market is Driving Growth
As Canadians increasingly align their food behaviours to their evolving and expanding healthy eating aspirations, more consumers than ever are opting for non-meat proteins as meat alternatives.
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Betting that if it’s built, they will come
Paige Schoenfeld examines the generation barriers for sports gambling. Her vice: Horse racing.
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Will a new ‘vice’ disrupt one of the oldest?
Mike Rodenburgh looks at the differences between alcohol and cannabis consumption. His vice: either a B.C. Pinot Noir or a French Sancerre, depending on season and mood