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Federal Campaign Gridlocked
Despite TV Ads, First Leaders' Debate and Campaign Kick-Off,
NDP (33%, -1), Tories (31%, -2) and Liberals (28% +3) Still Bunched
in Three-Way Race -
Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimize brand’s touchpoints strategy: what media for what function and when.
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Grits (34%) and Tories (33%) Once Again Locked in Tie, NDP (23%) Steady
Ontario a Dead Heat Between Liberals (37%) and Conservatives (37%);
Quebec a 3-Way Race: Liberals (31%), NDP (27%), Bloc (26%) -
Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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ICA and Ipsos Reid Announce Top 10 Most Influential Brands in Canada
Google Retains Top Spot for Third Year; Samsung Enters Top Ten, New Brands on Fire
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Rallying Harper Tories (35%) Break Stalemate and Shoot to Early 2015 Lead Over Liberals (31%) and NDP (24%)
Trudeau Grits Falter as Ontario, Quebec Show a Turn Towards Tories
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Mulcair Performing Best as Party Leader, But Trudeau and Grits Seen as Most Ready to Govern
More Believe Trudeau (44%) is Ready to be Prime Minister
than Mulcair (36%) -
Holiday Traditions on the Decline, but Canadians Emphatic it Remains the "Christmas Season" (73%), not "Holiday Season" (27%)
Just 28% of Canadians will Go to Church for Christmas