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What we lose when we only listen and don’t watch
“I simply don’t trust technology and online banking,” John, a policeman from New Jersey, told us during an ethnographic study Ipsos was conducting about online banking apps.
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The Future of Beauty: Thriving Across the Consumer Decision Journey
View our on-demand webinar to hear highlights from exclusive research exploring the beauty buying behavior across the consumer decision journey.
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Vividata partners with global leaders to launch Canada's first consumer and media passive panel
Pre-eminent consumer and audience insights company Vividata has joined forces with market research tech company RealityMine, market, audience and opinion research specialist Ipsos, and digital data collection expert Delvinia, to launch the first passive panel of its kind in Canada.
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Ipsos adopts Canadian Research Insights Council (CRIC) Seal
Recognizes Ipsos’ commitment to world-leading standards and ethics
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Most Cannabis Consumers Use on a Weekly Basis or More
American Consumers Are More Likely to Use Cannabis Daily than Canadians
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Who influences the influencers?
Carla Flamer’s WTF Beauty article examines global research about beauty routines, and what or who most influences our concept of beauty. Her favorite beauty products are her adorable makeup blending sponges.
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Beyond the Haze
Ipsos’ Mike Rodenburgh discusses how cannabis is impacting Canada’s wine and alcohol market
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Launch of Ipsos Innovation Testing
Ipsos Innovation Testing: Real People + Real Behavior = Real Success.
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[WEBINAR] The Future of Beauty: Thriving Across the Consumer Decision Journey
The Beauty industry is now more fragmented and disrupted than ever in history. Beauty companies are challenged to stay ahead and lead the trends, as well to best predict whether or not they’ve developed the next biggest innovation.
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[WEBINAR] The Future of AI-Powered Social Insights
Ipsos and Synthesio are ushering in a new generation of AI-powered insights through a combination of innovative social listening technologies and proven research techniques designed to uncover the true power of the consumer voice.