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In Today's Market, Your Food Chooses You
Featuring data from Ipsos' FIVE Food and Beverage Consumption Tracking report, this article in The Global and Mail discusses emerging trends in Canada about the eating habits of Generations X, Y and Z, and why it's changing how food is being bought and sold.
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One in Five (18%) Small and Medium-Sized Canadian Businesses Have Been Victims of Cyber-Attacks
IT security and protection of business data is of top priority for Canadian businesses
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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2016 Best Banking Awards
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Conversations with 12-29 Year Olds
In 2013, we conducted an in-depth qualitative research study of Millennials. Earlier this summer (2016), we set our sights on 12-29 year olds, to include both Generation Z as well as Millennials, to see where their paths crossed and diverged. Marketers and product managers across a wide range of industries will find what we've learned inspiring.
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Intentions to Buy and Sell Real Estate Increase Among Ontario's Gen Y Population
Dream of a Bigger Home (28%), Long-Term Investment Value (28%) Drive Gen Y's Purchasing Decisions
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Three in Ten (29%) Pokйmon GO Players Agree It's "Taking Over Their Life", They've Skipped Day-to-Day Activities (29%) or Missed School or Work to Play (16%)
Two in Ten (19%) Canadians Aged 13+ Have Downloaded It,
Played 2 Hours a Day on Average, and Have Walked 13 KM in Total -
Canadian Snacking Nation 2016
Tremendous growth in snacking has resulted in Canadians' re-shaping how they define their in-between meal eating behaviour. The long-held belief that a snack was solely a treat-oriented, in the moment, indulgence has evolved into a snacking mindset anchored in mindful and healthy eating.
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Les Canadiens sont pour que les procureurs disposent de davantage d'outils pour combattre la criminalitй en col blanc et souhaitent l'adoption d'une lйgislation plus efficace pour cibler les individus coupables.
Quatre Canadiens sur cinq conviennent que le Canada devrait ajouter les accords de poursuite suspendue а la liste des outils mis а la disposition des procureurs afin qu'ils aient un autre moyen de faire appliquer les lois canadiennes.
Au moins les deux tiers des personnes interrogйes indiquent qu'il est trиs important que la lйgislation canadienne cible les dirigeants d'entreprise qui pourraient avoir personnellement enfreint la loi (67 %) et qu'elle devrait кtre structurйe de maniиre а йviter que des gens innocents perdent leur emploi, leur pension ou leurs placements en raison d'actes de dirigeants d'entreprise (68 %). -
Only One in Ten (12%) Canadians Aware of High Blood Pressure as a Chronic Condition or Disease, when it's a Leading Risk Factor for Stroke and a Major Risk Factor for Heart Disease
Six in Ten (59%) Canadians Concerned they'll Develop High Blood Pressure when 90% of Canadians will