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Liberals Lead over Conservatives in Week One of Campaign
Liberals Ahead in Seat-Rich Ontario, Quebec, and British Columbia
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[WEBINAR] Ask Me Anything: Election 2025 Countdown
Join Ipsos for an interactive Q+A live webinar examining the current popular vote and the public opinion trends impacting key election issues.
Ipsos Strategy3
We’re not a consulting firm, research agency, or innovation lab. We’re all three.
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March 2025: Consumer confidence down globally as three sub-indices decline significantly
Sentiment falls sharply among Latin American countries.
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Accessible Online Banking
Discover how brands can deepen customer relationships, drive referrals, and build positive public perception by addressing accessibility gaps in their digital experiences.
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Mark Carney’s Liberals Seen as Best Party to Deal with Trump & Tariffs
Carney Leads in Trump-Era Leadership, Poilievre Viewed as More Compliant
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Cost of Living #1 Concern for Canadians (23%), but International Relations Gaining Momentum (15%, +11)
Inflation Still Top of Mind, but Global Affairs and Partisan Divides Shape Concerns
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Canadians Say They Need $846K To Be Financially Independent
Half (51%) of Canadians Have a Financial Plan, Leading to Feelings of Confidence and Reassurance
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Carney-Led Liberals (42%, +4) Expand Lead Over Stagnant Conservatives (36%, no change) and Weak NDP (10%, -2)
Liberals Hold Commanding Advantage in Ontario and Quebec
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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.