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Bridging the Brand Experience Gap
We share insights into how to align brand promise and customer experience for business success.
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Election a Photo Finish with Conservatives (32%) and Liberals (31%) Neck and Neck
Tighter Race in Ontario and More ‘Efficient’ Vote for Conservatives Compared to 2019 Means Election Too Close to Call
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Conservatives Could Benefit from Ballot-Box Bonus on E-Day, But COVID Concerns, Apathy Make Election Outcome Uncertain
More Canadians Believe Liberals (36%) Will Win Over Conservatives (25%); Three in Ten (29%) Say the Election Outcome is Uncertain
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Justin Trudeau is Slightly Favoured in the 905, but Will it Be Enough for The Liberals?
The Vote-rich 905 Region Remains a Battleground for Liberals and Conservatives
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Poll Finds Trudeau (32%, -2) Narrowly Remains Best Choice for Prime Minister, over O’Toole (29%, unchanged) and Singh (25%, -4)
Despite Overall Lead on Leadership Trudeau Also Leads on Nearly All Negative Leadership Traits
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LGBTQ2S+ Canadians Less Impressed with Trudeau Six Years In
NDP Most Favoured Party Among LGBTQ2S+ Individuals, But May Not Be Safest Bet
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COVID-19 Pandemic and Affordability Top Issues Determining Vote Choice on September 20th
Liberals Losing Steam Compared to Start of Campaign on Being Best to Tackle Pandemic, Other Key Issues
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Dead Heat down the Home Stretch: In Final Days of Campaign, Liberals (32%, unchanged) and Tories (32%, -3) are Neck and Neck while NDP (21%, unchanged) Vote Holds Steady
Deadlocked Races in Ontario, Quebec and British Columbia Underscore Tightness of Campaign
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Ipsos acquires Infotools and further upscales digital capabilities to fuel growth
Ipsos announced today that it has entered into an agreement for the acquisition of Infotools, a top-rated software and digital services provider specializing in harmonizing, analyzing, visualizing and sharing market research data.
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Appointment of Lorenzo Larini as Chief Executive Officer, Ipsos in North America
Today, Ipsos announced the appointment of Lorenzo Larini as Chief Executive Officer for Ipsos in North America, succeeding Pierre Le Manh who decided to follow other professional opportunities