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Nuanced Nationalism: Buy Canadian By Generation
New findings from Ipsos suggest the "Buy Canadian" movement appears to be led predominantly by Baby Boomer Canadians, at least for now.
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Beyond the Buzz: How Canadians are Embracing a Sober Tomorrow
Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.
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Canadians Turn Away From US Amid Tariff Concerns
Rising Economic and Political Tensions Push Canadians to Rethink Ties with the US
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Ipsos Reveals Canada's Most Influential Brands of 2024
Google, Amazon and Youtube round out the top 3 brands.
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When Culture and Commerce Collide
In our detailed paper, we offer recommendations for our clients on what to do about the U.S. tariffs. Take a look.
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Will your brand survive AI?
Read more about how intelligent assistants could rewrite the first moment of truth, together with actionable recommendations to help your brand thrive.
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Canadian Health & Wellness Trends for 2025
Revisit our on-demand webinar to hear our latest research on how Canadians approach health and wellness, and how brands can help them meet their goals.
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Demystifying Mystery Shopping
Read about the unique advantages of Mystery Shopping in assessing employee behaviours and internal processes, and how it complements Voice of the Customer research as part of a comprehensive Customer Experience measurement strategy.
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[SERIES RECORDING] 2024 KEYS – The Year in Review
Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
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Canadians' understanding of ageism varies widely, revealing a significant lack of awareness regarding its pervasiveness and detrimental consequences
There is a need for education and awareness initiatives to challenge ageist attitudes and create a more inclusive society