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AI in Advertising Research
Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.
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HRD HR Leaders Summit
Join Ipsos Canada’s head of HR, Linda Iriah, for a panel discussion exploring innovative approaches for tomorrow’s workforce
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Ipsos World Mental Health Day Report
Younger people (particularly young women) are the most likely to feel depressed and take time off work due to stress according to an Ipsos report for World Mental Health Day 2024
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[WEBINAR] United in Individuality: Opportunities for Canadian Brands
We’ll discuss findings grounded in a decade of data and collected across 50 markets, comparing the global data to how we think, feel and behave here in Canada.
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[RECORDING] Ipsos at the 2024 ESOMAR Conference
Ipsos is thrilled to invite you to our complimentary webinar on October 15th, following our exceptional presence at the 2024 ESOMAR Conference in Greece!
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Two thirds of Canadians say the federal government’s mandate imposing that all new cars sold in the country must be electric by 2035 is unrealistic
Seven in ten Canadians are concerned about the negative impact on jobs of the roughly $150 billion in energy projects that have been cancelled due to regulatory delays and hurdles.
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Excuses, Excuses: Three in Four (75%) say their Friends Have Cancelled Plans on Them
Many Cancellers (48%) Admit to at least Partially Fabricating Excuses to Get out of Plans
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Predicting Opportunity in Emerging Therapies
We offer guidance for navigating these complex markets, emphasizing the need for robust primary market research, expert consultation, and a deep understanding of stakeholder perceptions.
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Canadians Need to Hit the Books! - Fewer than One in Five (18%) Canadians Score a Passing Grade in a Quiz About Their Country’s History
Many Lack Familiarity Regarding the Achievements of Famous Canadians