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Only 56% of Charitable Donors Say They’ll Claim the Tax Receipts on their Income-Tax Return
Nearly half (45%) say the ability to receive a tax credit makes them more likely to donate to charity
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The Vibrant Fringes: Spotting opportunities beyond the mainstream
Listening to individuals from the fringes can allow marketers to address an underserved market while also uncovering new opportunities and innovations to build brand equity.
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Gender Gap Galore: Women Trail Men on Financial Progress, More Likely to Feel Increasingly Concerned About Inflation, the Cost of Living, and Their Overall Financial Situation
Women Also More Likely to Admit that Uncertainty About their Financial Future is Holding Back Financial Progress, Suggesting the Gap Might Persist
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Why Accessible UX Matters
Read more about the importance of accessibility in user experience (UX) – an area that is moving from ‘nice to have’ to ‘must have’ for brands and organizations.
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Millennials and Gen Z less in favour of gender equality than older generations
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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Eight in Ten Canadians (79%) Would Support the Expansion of Virtual Healthcare Services Provided by Family Doctors
Canadians have low confidence that their provincial governments will reduce emergency room wait times.
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Perceptions of Healthcare System Deteriorate 5 points Since Last Year; Prognosis for the Future is Grim
Canadians are twice as likely to expect the quality of healthcare that they and their family will have access to locally will worsen rather than improve in the next few years.
Equity, Diversity, and Inclusion
Helping you uncover the story of your organization: Taking action on Equity, Diversity, and Inclusion (EDI) in the workplace.
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Myth Busted: Boomers are no more likely than younger generations to have been knowingly victimized by online fraud and/or scams
Boomers Among the Least Likely to Engage in Risky Online Behaviours
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.