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Understanding the context of consumption moments
A more accurate, granular, and timely understanding of context is increasingly critical to developing strategies that stand out, and ensuring your brand success.
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Consumption Culture Compass: Navigating Success in Times of Uncertainty and Change
Hear more about the macro forces behind our Consumption Culture Compass, including generational preferences and priorities for a more concise positioning of food and beverage brands.
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Changing Resolutions: Almost Half (42%) Have Changed Financial New Year’s Resolutions in Response to Cost of Living Concerns
Over Two-Thirds (68%) Have Set Financial Goals for Themselves and Yet Majorities Do Not Have a Financial Plan (69%) and/or Household Budget (60%)
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36% of the world’s population still dispute the human origins of climate change
The EDF today presents the findings of an opinion study conducted in 29 countries, covering two-thirds of the world’s population, and including the biggest CO2 emitters.
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New Ipsos Poll Highlights Bruce Power's Enhanced Reputation, Increased Support for Refurbishment, and Backing for Future Expansion Plans Among Residents from Bruce, Grey, and Huron Counties
Local support for Bruce Power is high, almost all residents (96%) regard the company as a good citizen.
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Canada: Still the safe haven of old?
Is Canada the Canary in the Coal Mine? Welcome to the Ipsos Almanac – our annual review of how the events, trends and surprises of the last 12 months will shape what happens next.
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Data Dive: Gen Z women are struggling the most with stress, mental health issues
In five points, we break down how people around the world are dealing (or not) as the pandemic fades away, war grinds on and sticky inflation sticks around.
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Ipsos Update – December 2023
Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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The power of hybrid communities
Our video series explores how hybrid communities enable a more holistic understanding of the human experiences.