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Insights to Help You Unlock the Power of New Canadians
Newcomers are the fastest growing segment of the Canadian market. The first step to winning with newcomers and building loyalty is understanding their perspectives and experiences.
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Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience?
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Approval of Trudeau’s performance at just 33% as Canadians call for parliament to focus on cost of living
Pierre Poilievre is the preferred choice for Prime Minister, while disapproval of Justin Trudeau's leadership has surged, with 67% of Canadians now dissatisfied.
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Mind the Benefits Gap: Survey Reveals Significant Coverage, Knowledge, and Engagement Gaps in Canadian Employer Benefits and Wellbeing Programs
Amid Declining Job Satisfaction and Wellbeing, Many Working Canadians Lack Awareness of the Key Supports and Programs that are Available to Them
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BC Residents Open to Range of Options to Meet Electricity Demands
Renewables top list (82%), but majority also supportive of reviewing restrictions on new hydroelectric dams (64%) and nuclear power (58%)
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Conversations with AI Part IV: AI-assisted knowledge libraries and curation
How do you get the most out of all of your knowledge? Ipsos has developed an AI-infused Curation platform to make large scale document curation more efficient and effective.
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[WEBINAR] The Future of Fun: Elevating CX in a Dynamic Betting World
Join us for an inspiring and informative webinar exploring how to achieve CX maturity and build emotional connections that can help define the future of the industry.
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Synthetic Data: A Guide to Responsible Adoption
Synthetic data, powered by AI, is poised to transform the market research industry. Recognizing the potential (but also possible pitfalls), our clients asked us to provide Ipsos’ trusted perspective.
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Eight in Ten Canadians Worried about Household Food Waste
Two in Three Say it’s Important to use Reusable or Environmentally-Friendly Products in their Kitchen
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The AI Revolution: As Many As One in Three (33%) Canadians Already Embracing AI for Financial Management
But Over Two-Thirds (68%) Acknowledge AI Limitations, Perceiving it as Being Incapable of Factoring Human Emotion into the Financial Calculus