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Logjam in Federal Vote Support Breaks to Advantage of Conservatives
Tory Support Growing (37%, +4 pts) at the Expense of Liberals (32%, -1 pt) and NDP (16%, - 2pts)
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Oncology: the disease, dynamics & challenges of market research
The oncology treatment landscape rarely stands still, and its constant evolution affects all those involved – from patients and their carers to cancer treaters to the companies who manufacture and market treatments.
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Dare to be a TikTok MISFIT
The quality of creativity in advertising remains a timeless factor influencing its effectiveness, and this holds true on TikTok as well. Read our TikTok case study.
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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Global perspectives on inequality: What does it mean, who are we worried about, and how much do we care?
Around the world, inequality is a more salient issue for younger generations, who are also less likely than older people to believe they live in a society that rewards merit and hard work. But there are some important differences between different groups in how inequality is defined, and who is thought to suffer because of it.
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Pride in Being Canadian Increasing (21%) and Decreasing (21%) in Equal Measure
Younger Canadians, especially Millennials, are more conflicted about feeling proud to be Canadian compared to older generations, who’s feelings haven’t changed much in the past 5 years
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LGBT+ Pride 2023 Survey Insights
Watch our on demand webinar to gain a better understanding of the profile, diversity, and acceptance of the LGBT+ population, and therefrom, opportunities to more authentically connect with this segment.
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What Worries the World – June 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 15 months.