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Synthesio rebrands to Ipsos Synthesio, strengthening its position as a global leader in AI-enabled consumer intelligence
Synthesio, a social listening pioneer and AI-enabled consumer intelligence leader announced its new brand name, Ipsos Synthesio.
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[WEBINAR] Don’t Gamble on Advertising Effectiveness
Please join Ted Doering and Scott Morasch as they share insights from our research and showcase best practices on how creativity can drive advertising effectiveness in the gaming sector.
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Artificial intelligence: What brands, innovators and digital product managers need to know today
ChatGPT just launched GPT-4, promising to revolutionize AI again. Here’s what consumers think, according to Ipsos research.
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[WEBINAR] Get Happy! Life satisfaction and the drivers of happiness
According to Ipsos’ 2023 annual Happiness survey, 73% of adults describe themselves as happy – up six points from a year ago. However, the lift is almost entirely driven by emerging countries.
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Global happiness up six points since last year: 73% now say they are happy
Global survey unveils drivers of happiness, finds life satisfaction roaring in Latin America but dropping in many Western countries; while people strive for social connections, many are pessimistic about the future of relationships and one in five say they have no one to turn to for support.
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[WEBINAR] Vantage 2023: Rebound + Resurgence
Join us on April 28th as Ipsos’ Asad Amin will share insights from our annual Vantage Foodservice outlook report. Attendees will gain a better understanding of how to navigate through these uncertain times.
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AXA Mind Health Report: Employees are three times more likely to thrive if they work in a company that offers mental health support
AXA released the third edition of its Mind Health Report, a study aimed at identifying mental health and wellness issues in society in order to build solutions to mitigate them. The study was conducted in collaboration with Ipsos involving surveys of 30,000 people aged 18 to 74 from sixteen European, Asian and American countries.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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In Vino Veritas? Three Quarters (73%) of Canadians Unlikely to Change Alcohol Consumption Following New Health Canada Guidelines
Still, four in ten (40%) say they’ve been cutting back their alcohol consumption since the New Year and two in ten (18%) have already participated in a ‘Dry Month’