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61% of Canadians Say Misinformation is More Likely to Spread Because of Elon Musk’s Twitter Takeover
The same proportion (62%) say they are less likely to use Twitter as a source of information because of Musk’s acquisition
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December 2022: Global consumer confidence is holding up
Expectations sub-index shows a slight uptick while Investment and Jobs sub-indices remain steady
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Strong Majority (77%) of Canadians Plan to Modify Their Holiday Spending This Year Due to Inflation
One third are less confident in making financial progress this year.
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Ipsos on Consumer Confidence for Small Business Owners: December 2022
Ipsos’ Consumer Confidence metrics for Small Business Owners show Overall Confidence has declined 2 percentage points from last month.
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Inflation has citizens’ around the world pointing a finger at government policies
People across 36 countries place (some of the) fault for the cost of living at the feet of politicians, but also realize there are larger factors at play.
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Ipsos on Consumer Confidence: December 2022
Ipsos’ Consumer Confidence metrics show Overall Confidence has improved, and while still in negative territory at –4% versus its norm, it’s up 6 percentage points from last month.
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Advertising: finally… a 'Misfit' Christmas ad
Discover why this campaign is a true 'Misfit' advert, and more about the creative drivers behind its stellar creative.
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[WEBINAR RECORDING] KEYS: The year in review
Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
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Global predictions for 2023
Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better.
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CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success