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Endurance Economy Insights Hub
Your destination for research, insights, and analysis on the structural shift reshaping how Canadians navigate affordability, security, and the future.
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West Coast Coffee Connect
Hear the latest consumer insights, get a regulatory update, and enjoy a panel discussion with local coffee industry leaders driving innovation across the region.
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Experience Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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Canada’s Most Influential Brands of 2025 Share Insights
[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2025.
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People living with obesity in Canada understand the health risks, but few are seeking medical help
New findings from 14-country study released by Ipsos on World Obesity Day 2026
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Knock, Knock… Who’s There? Most Older Canadians Aren’t Taking Chances
82% of Canadians 55+ Are Cautious When They Receive An Unexpected Knock
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Food for Thought: Recent shifts identify new opportunities
Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.
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Don’t Mistake Stability for Endurance
Households are surviving structural change. Mistaking that survival for stability is a strategic error.
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Most Influential Brands in Canada 2025
Revisit the excitement as Ipsos unveils the results of their 2025 Most Influential Brands study, spotlighting the brands that shaped Canadian culture and consumer behaviour in the past year.
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Most Influential Brands in Canada 2025 POV
Read more about the eighth dimension of influence we identified in 2025: True North, a measure of Canadian patriotism, pride, and values.