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The Future Looks Familiar
In a market shaped by endurance, the brands that thrive won't be the cheapest. They'll be the ones that understand how to help Canadians feel like they're successfully adapting, not just surviving.
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Bridging the Gap: Why organizations must connect Employee and Customer Experience
Take a look at the Ipsos Global Voices of Experience 2026 study to see how organizations around the world are managing Customer Experience (CX) and Employee Experience (EX) today.
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[WEBINAR] The Newcomer Perspective: The Market Canada Cannot Ignore
Revisit our essential, game-changing webinar to explore the crucial role newcomers play in today's challenging landscape.
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Experience Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer and employee experience strategies, mystery shopping and channel performance.
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Canada’s Most Influential Brands of 2025 Share Insights
[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2025.
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What the Future: Family
Explore how the foundations of family life in Canada are being fundamentally reshaped — and what that means for the brands, businesses, and systems built around older assumptions.
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Food for Thought: Recent shifts identify new opportunities
Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.
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[WEBINAR] Global Voices of Experience 2026
Join us for an exclusive LinkedIn Live session, in which we will unveil the key findings of our latest Global Voices of Experience survey.
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When Difference Doesn’t Mean Different
The importance of understanding cultural response bias in global CX programs
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Most Influential Brands in Canada 2025
Revisit the excitement as Ipsos unveils the results of their 2025 Most Influential Brands study, spotlighting the brands that shaped Canadian culture and consumer behaviour in the past year.