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Don’t Mistake Stability for Endurance
Households are surviving structural change. Mistaking that survival for stability is a strategic error.
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Ipsos reveals Canada’s Most Influential Brands of 2025
Canada’s Top 5 brands remain unchanged from last year. Costco returns to the Top 10 at #6 in 2025.
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Three Quarters of Canadians (75%) Say They are Satisfied with the Progress they Have Made on Their Ambitions, Despite Economic Pressures
Younger Canadians Prioritize Establishing a Financial Foundation while Older Canadians Focus on Quality Time and Wellbeing.
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A Tale of Two Messages
Read our latest commentary comparing Carney’s Endurance Agenda against Trudeau’s Holiday Relief.
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Support for Independence in Alberta Reaches Levels Similar to Quebec
Committed Separatists Attribute Their Support for Independence to Optimism About the Future
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Mark Carney Mirrors Canadian Opinion at Davos
Despite widespread plaudits, it is worth asking whether Canadians themselves are onside with Carney’s articulated vision, which one might describe as Canada’s new foreign policy by another name. We dug into our trove of Ipsos data to find out.
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Trump, Tariffs & Turmoil
Your one-stop spot for insights to navigate today’s evolving political and social landscape.
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Elbows Up to Eyes Open
Read more about how Canadians have moved from defiance to pragmatism in twelve months
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Happiness, Financial Health and Romantic Life Deteriorated Last 3 Years
Reflecting Back on Life in 2025
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2025's Top News Stories: A Year Defined by Trump
2025's Top News Stories in Canada and Around the World