Advertising

At Ipsos, we give businesses, governments, and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all.

Revisit our on demand webinar to hear insights from our research and a showcase of best practices on how creativity can drive advertising effectiveness in the gaming sector

Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity

A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.

Discover why this campaign is a true 'Misfit' advert, and more about the creative drivers behind its stellar creative.

How can an advert perform well in one country, but prove significantly ineffective in another?

How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?

Creativity is often celebrated as the fuel of effective advertising, but it has a problem.