Advertising

A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.

Discover why this campaign is a true 'Misfit' advert, and more about the creative drivers behind its stellar creative.

How can an advert perform well in one country, but prove significantly ineffective in another?

How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?

Creativity is often celebrated as the fuel of effective advertising, but it has a problem.

Ipsos is delighted to be taking part in the upcoming World Out of Home Organization’s (WOO) Global Congress in Toronto on May 25-27.

After using SeeHer’s groundbreaking Gender Equality Measure® to assess thousands of ads, Ipsos joins leading global movement to eliminate gender bias in advertising and media

Ipsos will share key findings from a meta-analysis measuring end effects and the presence of creativity in video ads to uncover what creativity really means in advertising and the role it plays in delivering end business effects.

Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising.