Advertising

In an era where artificial intelligence (AI) and tech giants dominate discussions, the Cannes Lions 2026 International Festival of Creativity reveals a paradoxical truth: it is humanity, not technology, that emerges as the most powerful lever for brands, writes Arnaud Debia.

Join us to witness the power of storytelling in creative effectiveness.

Stop selling. Start storytelling.

Learn more about the concept of “memorable attention” – the ability of brands to not only capture attention effectively but also ensure retention and brand recognition.

Creative|Spark AI leverages the combined power of human intelligence and artificial intelligence to boost creative effectiveness.

At Ipsos, we give businesses, governments, and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all.

Revisit our on demand webinar to hear insights from our research and a showcase of best practices on how creativity can drive advertising effectiveness in the gaming sector

A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.