Advertising

After using SeeHer’s groundbreaking Gender Equality Measure® to assess thousands of ads, Ipsos joins leading global movement to eliminate gender bias in advertising and media

Ipsos will share key findings from a meta-analysis measuring end effects and the presence of creativity in video ads to uncover what creativity really means in advertising and the role it plays in delivering end business effects.

Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising.

Revisit our on demand webinar featuring Ipsos research exploring current consumer perceptions of gender bias in marketing and advertising.

Discover creative levers that deliver in-market effects and provide guidance on when creative testing is most valuable.

DTC ads tend to break through more than the average ad, but brands should be wary of getting lost in a sea of sameness.

The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.

Watch our on demand webinar for case studies, as well as advertising do’s and don’ts to avoid gender missteps in a time of shifting norms.

Gender roles are a prominent part of advertising and communications.