Brands

Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.

As you’ll read, just about every influential brand shored up its position by building mutually beneficial partnerships with other high performers, extending their reach and consolidating their influence.

At Cannes Lions, Ipsos experts we will bring the latest trends, insights, and creative breakthroughs that are shaping the Turbulent Twenties and highlight new analysis on the three things that have been revealed as fundamental driving brand growth.

Ipsos, in conjunction with BC Business, has released its annual list of the Most Loved Brands in BC based on a survey of 1,420 BC respondents undertaken in January 2023.

A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.

[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2022.

Has your business developed a strategy to address the unique product, service, and communication needs of Canada’s immigrant population? Join us as we explore the Canadian newcomer!

In a turbulent year, despite taking a pounding in the stock market, Google, Amazon, and Apple take the top slots reflecting their resilience. Walmart moved up and Facebook moved down while PC Optimum, the only Canadian brand in the top ten came in at #8.

Canadians Continue to Buy from Companies They Trust More (87%), but are Also More Trusting of Companies that Help Them Save Money (81%)