Brands


Brands Survey

Ipsos reveals Canada’s Most Influential Brands of 2025

Canada’s Top 5 brands remain unchanged from last year. Costco returns to the Top 10 at #6 in 2025.
Brands Events replay

[WEBINAR] What the Future: Family - Canadian Edition

Join us for a forward-looking conversation on how family life in Canada is evolving today—and what it could look like by 2035.
Brands Event

BC’s Most Loved Brands 2026

Join us for a dynamic, in-person session as BC's top marketers reveal how they transform data into compelling stories and measurable growth.
Brands Publication

The Excess Factor

Here's how small brands can leverage equity to challenge leaders.
Product Testing Publication

Seeing the Unseen

How vision AI and AI agents are transforming product testing. Read part three of our Humanizing AI series.
Brands Publication

From Pixels to People

Combining human empathy and artificial intelligence for brand growth
Brands Publication

Introducing Brand Health Essentials

Faster insights on the issues that matter
Brands Survey

Understand the world's most influential consumers and business leaders

Ipsos Global Influentials provides actionable insights into the consumption and lifestyle habits of high-net-worth individuals and top executives.
Brands Publication

Generational Marketing: Breaking free from stereotypes

Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.