Brands

Here's how small brands can leverage equity to challenge leaders.

Ipsos Global Influentials provides actionable insights into the consumption and lifestyle habits of high-net-worth individuals and top executives.

Learn more about the concept of “memorable attention” – the ability of brands to not only capture attention effectively but also ensure retention and brand recognition.

How vision AI and AI agents are transforming product testing. Read part three of our Humanizing AI series.

Combining human empathy and artificial intelligence for brand growth

Faster insights on the issues that matter

Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.

Canada’s Top 10 Most Influential Brands climbed the ranks or held onto their positions by shaping the very fabric of Canadian society, from how we communicate and consume media, to how we manage our finances and approach sustainability.

Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.