Brands

Canada’s Top 5 brands remain unchanged from last year. Costco returns to the Top 10 at #6 in 2025.

Join us for a forward-looking conversation on how family life in Canada is evolving today—and what it could look like by 2035.

Join us for a dynamic, in-person session as BC's top marketers reveal how they transform data into compelling stories and measurable growth.

Here's how small brands can leverage equity to challenge leaders.

Combining human empathy and artificial intelligence for brand growth

Canada’s Top 10 Most Influential Brands climbed the ranks or held onto their positions by shaping the very fabric of Canadian society, from how we communicate and consume media, to how we manage our finances and approach sustainability.

We evaluated this campaign using Ipsos’ best-in-class creative testing approach, Creative|Spark, which includes our Diversity, Equity, and Inclusion (DEI) and Social Power metrics. Here are the results.

Discover how an empathetic marketing mindset fosters meaningful connections, supports brand choice and contributes to Brand Success.

Here’s three key takeaways from the 2024 Paris Games that marketers must pay close attention to.