Brands

OOH advertising presents a remarkable opportunity for brands to connect with their target audience - especially digital OOH advertising which is experiencing growth and remains a powerful channel to reach consumers.

Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.

As you’ll read, just about every influential brand shored up its position by building mutually beneficial partnerships with other high performers, extending their reach and consolidating their influence.

Introducing Ipsos' unique demand space segmentation approach

The quality of creativity in advertising remains a timeless factor influencing its effectiveness, and this holds true on TikTok as well. Read our TikTok case study.

At Cannes Lions, Ipsos experts we will bring the latest trends, insights, and creative breakthroughs that are shaping the Turbulent Twenties and highlight new analysis on the three things that have been revealed as fundamental driving brand growth.

Ipsos, in conjunction with BC Business, has released its annual list of the Most Loved Brands in BC based on a survey of 1,420 BC respondents undertaken in January 2023.

A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.

[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2022.