Brands


Brands Publication

Why Distinctive Brand Assets are a Driving Force

Are you maximizing the power of your brand’s assets? We share tips for your creative team.
Brands Survey

Ipsos announces ninth annual Top 10 Most Influential Brands in Canada

Google retains top spot for eighth year, Amazon and Facebook tie for 2nd, and Samsung re-enters the top 10.
Media Publication

How we research a changing gender landscape

Agree or disagree: “A person is either a man or a woman and not anything in between.”
Brands Event

Most Influential Brands: Truth & Tendencies

Ipsos, The Globe and Mail Media Group, ACA, Publicis and the CMDC are co-hosting the official release of the 2019 Ipsos Most Influential Brands study.
Brands Publication

The Future of CX for L&G: 5 Key Ingredients

View our on-demand webinar featuring five tips to growing strong customer relationships.
Brands Publication

Canada’s Most Influential Brands Share Insights

Hear directly from the CMOs of Canada’s most influential brands of 2018.
Brand Influencers Publication

Who influences the influencers?

Carla Flamer’s WTF Beauty article examines global research about beauty routines, and what or who most influences our concept of beauty. Her favorite beauty products are her adorable makeup blending sponges.
Brands Publication

Selling Creative Research Short?

Discover why metrics that match objectives can deliver the true value from research, and help brands pursue bold creative that will drive long-term business outcomes.
Brands Publication

The Most Influential Brands in Canada, 2018

When companies land lightning in a bottle and create influence, it is no accident. Top companies invest in their brands to achieve this. Is your brand among the top 10?