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Consumer Behavior

[WEBINAR] What the Future: Success – Canadian Edition
Consumer Behavior Webinar

[WEBINAR] What the Future: Success – Canadian Edition

Join us as we examine the signals of change emerging across generations and life stages, the forces accelerating them, and what they could mean over the next five to ten years.
Consumer Behavior Survey

Half (50%) of Canadians Expect the Canadian Economy to Grow Before the End of the Year, But See Growth as Modest

Slim Majority (52%) of Canadians are Optimistic about their Own Financial Future over the Next Five Years, More than are Optimistic (33%) about the Canadian Economy over Next 5 Years
Consumer Behavior Survey

Six in Ten (57%) Canadians Have thought About Starting their own Business, But Only 36% of Canadians who have Thought about it have actually Started their own Business

No Capital, Need of Steady Income and Fear of Failure are Top three Barriers to Starting a Business
Consumer Behavior Survey

Money, Time, Fatigue and Commitments Leading Barriers
Preventing Canadians from Going to the Gym

Personal Goal/Life Choice and a Workout Buddy are Primary Motivators
Consumer Behavior Survey

Three in Ten (29%) Small Business Owners Have Dealt with Legal Disputes in the Last Three Years

One in Ten (12%) SBOs say they know another Business Owner who has Lost their Business due to Expenses from a Legal Dispute
Consumer Behavior Survey

Majority (65%) of Large Businesses in Canada Have a Known and Understood Protocol for Storing and Disposing of Confidential Information, But Small Businesses Lagging Substantially (47%)

Four in Ten (36%) Small Businesses Have Never Trained their Staff on
Organization's Information-Security Procedures or Protocols
Consumer Behavior Survey

BC Homeowners on Mortgages and Other Financial Goals

Consumer Behavior Survey

Majority of New Homebuyers (69%) Concerned about Inflated Purchase Prices

Three-quarters (74%) of new homebuyers are likely to hire an appraiser to obtain an independent market value
Consumer Behavior Survey

Canadian Kids Aged 8 to 11 rate Animals Becoming Extinct as Environmental Issue that's Most Important to Them

Kids in Earth Rangers Program Demonstrate Greater Concern for Environment, Take Action to Preserve and Protect Environment
Path to Purchase Publication

Path to Purchase

Understand the dynamics involved along people’s journey, in order to optimize brand’s touchpoints strategy: what media for what function and when.
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