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Consumer Behavior

Seven in 10 Consumers Require Creator Authenticity Before Hitting 'Follow'
Society Survey

Seven in 10 Consumers Require Creator Authenticity Before Hitting 'Follow'

Authenticity is the Entry Point, But Engagement and Identity Drive Impact
Consumer Behavior Survey

Three in Ten (29%) Small Business Owners Have Dealt with Legal Disputes in the Last Three Years

One in Ten (12%) SBOs say they know another Business Owner who has Lost their Business due to Expenses from a Legal Dispute
Consumer Behavior Survey

Majority (65%) of Large Businesses in Canada Have a Known and Understood Protocol for Storing and Disposing of Confidential Information, But Small Businesses Lagging Substantially (47%)

Four in Ten (36%) Small Businesses Have Never Trained their Staff on
Organization's Information-Security Procedures or Protocols
Consumer Behavior Survey

BC Homeowners on Mortgages and Other Financial Goals

Consumer Behavior Survey

Majority of New Homebuyers (69%) Concerned about Inflated Purchase Prices

Three-quarters (74%) of new homebuyers are likely to hire an appraiser to obtain an independent market value
Consumer Behavior Survey

Canadian Kids Aged 8 to 11 rate Animals Becoming Extinct as Environmental Issue that's Most Important to Them

Kids in Earth Rangers Program Demonstrate Greater Concern for Environment, Take Action to Preserve and Protect Environment
Path to Purchase Publication

Path to Purchase

Understand the dynamics involved along people’s journey, in order to optimize brand’s touchpoints strategy: what media for what function and when.
Consumer Behavior Survey

Four in Five Canadians (80%) See the Internet as an Important Way for Older Canadians to Stay Connected

Ipsos Mobile App
Mobile Publication

AppLife

Applife is Ipsos proprietary app using mobile for qualitative research.
Ethnography Publication

Ethnography

Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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