Consumer Behavior

Four in Ten (36%) Small Businesses Have Never Trained their Staff on
Organization's Information-Security Procedures or Protocols

Three-quarters (74%) of new homebuyers are likely to hire an appraiser to obtain an independent market value

Kids in Earth Rangers Program Demonstrate Greater Concern for Environment, Take Action to Preserve and Protect Environment

Understand the dynamics involved along people’s journey, in order to optimize brand’s touchpoints strategy: what media for what function and when.

Applife is Ipsos proprietary app using mobile for qualitative research.

Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.

Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.